Haus8 Growth strategy & GTM
Pencil sketch. On the left, a flashy building front covered in video screens, a thumbs-up and a sign reading 1M views, lit by searchlights, but it is only a flat board propped up from behind with nothing behind it. On the right, a modest, solid building flying a blue flag. A woman in the foreground looks at the solid one.

Not another
marketing agency.

Some agencies build a front. We build what's behind it.

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A grinning salesman in a shiny suit and sunglasses shakes her hand in front of the flashy fake front, pocketing an envelope of cash.
them

Most agencies shake hands first.

We do our homework first.

Before any meeting, a consultant researches her café at his desk: its menu, a map of the neighbourhood, printed reviews and photos pinned to a board.
us
Her café, every table empty, a single leaf blowing past while she stands in the doorway looking at her phone.

1,000,000 views.

But 0 customers.

Nobody through the door.

Behind the flashy front there is only a wall of planks and loose cables. She stands in front of it with her hands on her hips while the salesman runs off with his envelope, and a maple leaf lifts off the planks.
all front, no foundation

Flashy isn't the same as working.

Sometimes it just needs a different pair of eyes.

She walks up to the solid terracotta building with the blue flag, where a consultant opens the door and welcomes her in. The maple leaf rests on the doorstep.
us
In a basement, a consultant crouches with a torch lighting up a single crack in the foundation wall.

Same symptom. Different cause.

“Sales aren't growing.”

is a symptom, not a diagnosis.

So we check every place growth can break:

  1. Creative1,000,000 views. People loved it.fine
  2. Distribution3% of those views were within 5 km.this is the constraint
  3. ConversionMost people who walk in, buy.fine
  4. EconomicsEvery order makes money.fine
  5. RetentionRegulars come back.fine

The views were real. They just weren't from anyone who could walk in.

Fewer fireworks. More customers.

Same café. Same coffee. Now the neighbourhood knows.

Her café fills up: people arrive from the street, every table is taken and a queue forms at the door while she smiles in the doorway.

Hers was distribution. Yours might be something else.

Growth isn't one problem. It's a system of constraints. A business can have great ads and bad economics, great products and weak distribution, cheap traffic and terrible conversion, strong revenue and almost no contribution margin. So before we touch a single channel, we find out which one is holding the rest back.

Where growth breaks, and how we work

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