Haus8 Growth strategy & GTM

How Haus8 diagnoses growth

Where growth actually breaks.

Growth isn't one problem. It's a system of constraints. A business can have great ads and bad economics, great products and weak distribution, cheap traffic and terrible conversion, strong revenue and almost no contribution margin. So before we touch a single channel, we find out which one is holding the rest back.

A hand-drawn funnel with five bands: distribution, acquisition, conversion, economics and retention. The conversion band is leaking, and a blue loop marks it as the one to fix first.DistributionAcquisitionConversionEconomicsRetentionfix thisfirst
Five places growth can break. We find the one that is leaking.

Acquisition

“Every month the ads cost more for the same customers.”

You are paying too much to create the next customer.

What we checkWhat it costs to win one customer (CAC), channel by channel. What you pay per thousand views (CPM) and per click (CPC), and how many people click (CTR). Whether the creative has gone stale, and whether audience, offer and channel still fit together.

For example

CAC AED 160 → 490

ad spend AED 8,000 → 180,000

CPM ↑   CPC ↑   CTR ↓

Conversion

“Traffic is up. Orders aren't.”

People arrive. They just don't buy.

What we checkConversion by page, device and source. The offer, trust and proof, pricing, how products are shown, the product page itself, and every step of checkout where people drop out.

For example

1,000 visits → 18 orders

1.8% of visits become orders

Economics

“We're busy, we're growing, and there's no cash.”

Revenue isn't profitable growth. If the next customer destroys contribution margin, scaling faster can make the business worse.

What we checkWhat is actually left from every order once product, shipping, payments, operations and the cost of winning that customer are paid.

For example, one order
revenueAED 400 product− 140 shipping− 36 payment & ops− 24 to win the customer− 120 left overAED 80

Retention

“Every month starts from zero.”

You keep buying the same customer again. Growth gets easier when customers come back without being won over from scratch every time.

What we checkHow many customers come back, how often they buy, what one customer is worth over time (LTV), and how long it takes to earn back what they cost to win.

For example

14% come back · 86% never order again

1.2× purchases per customer

LTV AED 520 · 11 months to pay back

Distribution

“Plenty of people see us. The wrong ones.”

The attention you get isn't coming from the people who can buy.

What we checkWhere your attention comes from against where your buyers actually are, the channel mix, local reach, and the partnerships and placements that put you in front of the right people.

For example, her café

1,000,000 views

3% within 5 km

Same symptom. Different cause. “Sales aren't growing” is not a diagnosis.

How we work

We don't start with channels. We start with the constraint.

  1. 01

    Map

    We understand the customer journey, the economics, the channels and the growth system you already have.

    You getA map of your growth system, with the number that matters at every step.

  2. 02

    Find the constraint

    We identify the one variable creating the largest drag on growth.

    You getThe constraint, named, with the evidence behind it.

  3. 03

    Attack the constraint

    We build the strategy, the experiments and the execution required to remove it.

    You getA plan of experiments, then the work to carry it out, measured against that one number.

After the fix: CAC ↓  conversion ↑  contribution ↑  repeat ↑

Strategy, experimentation and execution. It starts with a free consultation.

Book a free consultation